Community & Events Fundraising Lead

Role Outcomes

• Working with the Head of Income Generation to develop and implement strategies to support the growth of our organisation from community fundraising activities.
• Owning the delivery of the community fundraising plan which results in a growth of income from our grassroots activities with individuals and associations across our region.
• Acting as a key point of contact for community fundraisers, providing guidance, resources, and support to help them achieve their goals.
• Develop an annual calendar of participation events and appeals, including leading on the creation and delivery of marketing activity for these initiatives, in collaboration with the wider Marketing and Communications Team to maximise promotion, engagement and results.
• Planning, organising and delivering fundraising events, ensuring they are delivered on time, within budget, and meet income targets.
• Recruiting, training and managing event volunteers to ensure successful delivery of events and show them a high standard of care and support to retain them.
• Cultivating and manage relationships with supporters, ensuring excellent stewardship and engagement.
• Identifying and develop opportunities to grow the charity’s supporter base (including working collaboratively with other teams to integrate community and event fundraising with other areas of the organisation).
• Acting as an ambassador and represent BDC Mind at external functions, events, giving talks and presentations as required.
• Leading on the planning and delivery of marketing activity for all fundraising events and initiatives, taking responsibility for generating content, scheduling activity and driving audience engagement, while collaborating with the communications team to maximise reach and impact.
• Evidencing progress towards in-year and longer-term goals by building a robust fundraising pipeline across multiple income streams, monitoring and evaluating the success of community and event fundraising activities, producing regular reports and data analysis.
• Setting and manage income and expenditure for all fundraising initiatives, ensuring cost-effectiveness and profitability.
• Keeping accurate records of donor interactions, income, and expenditure on the charity’s database.
• Consistently working in alignment with our aims, objectives, policies, core values and standards set out in our Employee handbook.
• Fully participating in all relevant training to develop and maintain your performance in the role.
• Demonstrating an ongoing commitment to our values: Caring Always, Working Together, Supporting Everyone, Enabling All and Continually Improving.
• Performing other duties as reasonably required within the role.

Person Specification

BDC Mind is committed to promoting mental health awareness, reducing stigma, and improving the quality of life for people with mental health challenges.  We value diversity, inclusion and lived experiences when recruiting our staff and volunteers.

Qualifications

Essential:

• Proven track record of successful income generation/business development activity, including successful fundraising activity on behalf of an organisation.
• Full driving licence and own vehicle.

Desirable:

• Strong academic background in English Language.
• Fundraising, Events Management or Marketing qualification.

Experience

Essential:

• Experience of developing and successfully launching new community and/or events products.
• Proven experience of delivering income growth in an events and/or community fundraising setting (preferably both) and evidencing progress towards agreed income targets.
• Experience of providing exemplary supporter stewardship to strengthen and cultivate relationships with fundraisers.

Desirable:

• Working in the charity sector.

• Experience of volunteers management.

Skills and Abilities

Essential:

• Strong interpersonal and communication skills, with the ability to build and maintain relationships with a wide range of stakeholders.
• Creative and innovative approach to developing fundraising initiatives.
• Excellent organisational and project management skills, with the ability to prioritise and meet deadlines.
• Strong analytical skills and ability to think strategically.
• Manage budgets/campaigns/initiatives and evidence progress towards agreed income targets.
• Ability to plan and deliver effective promotional activity for fundraising campaigns and events, using a mix of digital and offline channels to drive engagement and income.

Desirable:

• Ability to manage volunteers

Knowledge

Essential:

• Knowledge of fundraising regulations and code of practice.
• Proficient in Microsoft Office and fundraising databases or CRM systems.
• Proven knowledge of online fundraising tools

Desirable:

• Using the Beacon CRM system.
• Using Canva
• Knowledge of third sector services.

Attitude and Personal Attributes 

Essential:

• A flexible and proactive attitude, with the ability to work independently and as part of a team.
• Entrepreneurial, results-driven, and able to meet deadlines under pressure.
• Understanding of and enthusiasm for BDC Mind’s delivery approach and mission and values.
• Passion, motivation and resilience to raise money to support the mental health and wellbeing of our local people.
• Demonstrate a commitment to equality, diversity and inclusion in the workplace.