Communications and Engagement Manager (Healthy Minds)

Role purpose

Working closely with of the Head of Communications and Engagement and Communications and Engagement Manager for Healthy Minds in the NHS, you will raise awareness of Healthy Minds’ website, lead on social media platforms, develop accessible communication resources, work with system partners to help the people of Bradford District and Craven to find and access the right mental health support for their needs.

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Role outcomes

• Communicate, establish and maintain constructive relationships with a broad spectrum of key stakeholders, gaining their cooperation to support successful delivery of Healthy Minds areas of work i.e Healthy Minds website, community mental health transformation and health checks for people with severe mental illness
• Produce content for a range of channels including press releases, internal bulletins, newsletters, and website
• Lead on the Healthy Minds social media platforms, this includes creating and scheduling content and developing bi-monthly reports to help plan future activity
• Coordinate communications activity and events; setting tasks, timeframes, and adjusting plans as needed. This will involve communicating with health and care providers
• Leading on the ongoing technical development of the Healthy Minds website with support of our external development partners
• Effectively managing and reporting on the operational communications budget relating to Healthy Minds. You will be expected to manage supplier relationships ie design agencies and printers
• Producing updates and reports on website operations, usage and engagement levels. You will manage website sub-groups and ensuring robust decision making and quality assurance processes are maintained and enhanced
• Leading on insight-led campaigns working with system partners on the promotion of the Healthy Minds website
• ​Involve partners – internal and external – to co-design communication resources (that are accessible and suit diverse audiences) to demonstrate our commitment to a person-centred approach
• Collaborate with teams across our system and build trust and credibility with our population, as well as working across organisation boundaries
• Support the wider team communications and engagement efforts through collaborative team working
• Fully participating in all relevant training to develop and maintain your performance in the role
• Demonstrating an ongoing commitment to our values: Caring Always, Working Together, Supporting Everyone, Enabling All and Continually Improving
• Performing other duties as reasonably required within the role.

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Benefits

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Join us and you’ll receive:

• 25 days annual leave per year, rising to 28 days with length of service plus bank holidays.
• Up to two additional leave days to use each year to support your wellbeing.
• Simply Health Cash Plan to claim back on personal health costs including dental, optical, prescriptions, physiotherapy and more.
• Employee Assistance Service including 24/7 confidential mental health support and access to structured therapy sessions.
• Generous pension scheme and employer contribution to help you plan for a secure future.
• Discount schemes including Company Shop and Blue Light Card.
• Excellent personal development opportunities including access to Clinical Supervision.
• Enhanced sick pay after your six-month probation.
• Accredited employer with Mindful Employer, Disability Confident and Real Living Wage.

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Person specification

We are committed to promoting mental health awareness, reducing stigma, and improving the quality of life for people with mental health challenges.  We value diversity, inclusion and lived experiences when recruiting our workforce of staff and volunteers.

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QUALIFICATIONS

Essential

• A minimum of 5 GCSEs (or equivalent) grades A-C – including English and Maths

Desirable

• Degree or equivalent in a relevant subject (e.g English, communications, journalism, marketing)

EXPERIENCE

Essential

• Extensive experience in a communications, marketing, or engagement role
• Experience building relationships with a range of stakeholders, including community groups, local media, and system partners
• Developing digital content for website, social media and newsletters
• Managing newsletters through email marketing platform such as Mailchimp
• Created assets using Canva and/or Adobe Creative Suite software
• Website content management, WordPress or similar
• Leading on communications and engagement campaigns
• Copywriting for diverse audiences and platforms
• Social media content creation and management
• Working with external agencies or freelancers (website etc)
• Managing a budget

Desirable:

• Experience in a communications role within healthcare or the voluntary sector
• Basic video editing and photography skills
• Coordinating collaborative events
• Working with steering groups
• Commissioning and briefing photographers, graphic designers and freelancers

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SKILLS AND ABILITIES

Essential

• Excellent written and verbal communication skills, with the ability to tailor messaging for different audiences and channels
• Confidence and ability to represent the programme at meetings and events
• Strong collaboration skills, able to build trust and credibility across multiple teams and organisations
• Strong organisational skills with the ability to prioritise and meet multiple deadlines

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​KNOWLEDGE

Desirable

• Ability to travel independently around Bradford District & Craven
• Understanding of mental health and its impact on individuals.
• Knowledge of different marketing and communication tools
• An understanding of the voluntary and community sector and mental health organisations within Bradford District & Craven
• An understanding of the mental health challenges faced by different communities including groups with protected characteristics

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ATTITTUDE AND PERSONAL ATTRIBUTES

Essential

• Self-motivated, proactive and able to work independently
• Analytical problem-solver with solution-focused attitude
• Effective team player with strong relationship-building skills
• Commitment to ongoing professional development

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